Responsibilities:
Art Direction | Website Assets | Product 3D Renderings | Creation of Social Media Assets | Email Design & Implementation

Lumium's Powered Suspension System (PSS) was a product feature that was being forgotten by our customers. I was asked to create a campaign to remind our customers that this feature was available. The creative reflects the difference between the old and the new PSS feature. We wanted to let our customers know that the old chunky PSS cable was considered “shit” and the new sleek PSS cable is “this shit.”