Responsibilities:
Art Direction | Email Design & Implementation | Website Assets | Creation of Social Media Assets | Brochure Design & Production | Sales Kit Design

I was responsible for creating the marketing campaign for the launch of TROV Flex. The campaign concept revolved around the phrase "Value Engineering." In the lighting industry, when one sees "valued engineering" it is seen as something of lower quality, however I decided to twist the meaning and show how TROV Flex is well engineered and valuable to the consumer's project.